Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Linguistic Analysis of the Press Releases of a Selected IT Company
Přidal, Tomáš ; Haupt, Jaromír (oponent) ; Reich, Pavel (vedoucí práce)
This thesis aims at evaluative language in press releases. It is divided in two parts. In the first theoretical part is explained what is press release and how should it look like. Furthermore methods of powerful communication, persuasion and manipulative language are described. In practical part will be press releases analysed using knowledge from theoretical part. The goal of this thesis is to analyse and identify manipulative language in press release.
Linguistic Analysis of the Press Releases of a Selected IT Company
Přidal, Tomáš ; Haupt, Jaromír (oponent) ; Reich, Pavel (vedoucí práce)
This thesis aims at evaluative language in press releases. It is divided in two parts. In the first theoretical part is explained what is press release and how should it look like. Furthermore methods of powerful communication, persuasion and manipulative language are described. In practical part will be press releases analysed using knowledge from theoretical part. The goal of this thesis is to analyse and identify manipulative language in press release.

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